by: Richard D. Bailey |
 If you have been unsuccessfully trying to get listed in Google or just hitting roadblocks when trying to get more of your pages listed in Google, then you need to read this short article. I am about to reveal a simple SEO secret that can save you a lot of time, money and effort. Google has a preferred search submission format that it actually asks webmasters to use, It's called a Google SiteMap. Admittedly, creating and using XML is no easy task for anyone who is non-technical or inexperienced with web coding, however there is a site or two on the web that can actually help you create an XML sitemap and then submit it to Google so that this venerable search engine can crawl your previously unknown web site and get you listed. Of course there are no guarantees that your site will get high ranks or that it will meet Google's guidelines for inclusion, so be sure to make sure that your site is properly optimized and meets their guidelines before using these tools. Before I reveal these tools and show you where to go to find out how to use them, let's take a look at the basics. XML (Extensible Markup Language) is a special document formatted created to allow communication between applications and also between organizations. XML is a practical system that structurally defines the format and composition of intricate documents and data such as invoices, news feeds, inventory reports, catalog listings and other complex documents. A seasoned programmer who understands XML can easily create XML applications that know how to pull data from XML sources and then format it for presentation to end users. In the case of Google, this same XML data format can be used to define your site's pages and their position in relation to each other. So for example, your "about_us.html" page is usually connected only one click away from your "index.html" page. When used in this manner to define pages and their positions we are creating what is commonly known as a sitemap. Google says in the own words, "Google Sitemaps is an easy way for you to help improve your coverage in the Google index. It's a collaborative crawling system that enables you to communicate directly with Google to keep us informed of all your web pages, and when you make changes to these pages." So in essence, Google is asking us to help them index the web by using this simple technique that will no doubt become a major help to struggling webmasters everywhere. Google, by the way, will accept simple text file based sitemaps. Please consult their site for more information. Once your sitemap has been created and uploaded to the main directory of your web site, simply use this URL to submit it: www.google.com/webmasters/sitemaps/ping?sitemap=sitemap_url www.google.com/webmasters/sitemaps/ping?sitemap=http://www.mywebsiteabc.com/sitemap.xml You can also open a Google account before submitting to make sure that you can actually track your submission to check your sitemap status. https://www.google.com/accounts/NewAccount I promised to reveal the tools used to facilitate the creation of XML sitemaps and here they are... SiteMapspal: Use this Google recommended online tool to generate a Google friendly xml sitemap that you can simple cut/paste and then upload to your site. Simply provide your site URL and select a few optional settings and with one-click ease you will have a sitemap, ready to go. http://www.sitemapspal.com/ Provided by Google themselves, this is not for the faint of heart, it requires some knowledge of working with Python scripts (a web coding format) and will requires installation on your site. https://www.google.com/webmasters/sitemaps/docs/en/sitemap-generator.html Use this Google recommended tool to validate your sitemap for accuracy. http://www.smart-it-consulting.com/internet/google/submit-validate-sitemap/ Certified Guerilla Marketing Coach and speaker, Richard Bailey is an Internet Marketing consultant who develops methods and technology to attract customers. Serving large and small business from Real Estate Marketing to the Chemical Industry. Contact Richard by visiting http://www.ClientByDesign.comor call 914-206-9625 |
14 years ago
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